• PRODUCT UPDATE: Analytics App They say you can’t manage what you can’t measure, but with Carnival.io’s new Analytics mobile app marketers can now easily understand and analyze mobile messaging performance on the go. As a compliment to our campaign dashboard, Analytics gives additional insight into where push notification and in-app messaging strategies are paying off. The app provides a […] Tyler Faden No responses May 20, 2017
  • PRODUCT UPDATE: Auto-Event Attribution & Influenced Opens We are excited to announce our new Auto-Event Attribution. This new feature automatically attributes events and conversions directly from every push notification you send, without any additional effort.   We have also enhanced our Message Performance Analytics to include Influenced Opens, which provides a breakdown of both direct and indirect app opens as a result […] Daniele Bernardi No responses May 12, 2017
  • The mobile metrics that matter What are the right metrics to measure on mobile? It’s an old cliche that what gets measured gets managed. Data lies at the heart of modern marketing, and if you’re tracking the wrong numbers there’s no way you can expect to deliver great results. Why it’s wrong to focus on downloads Measurement of mobile app […] Robbie Allan No responses January 30, 2015