Robbie Allan VP of Sales and Customer Success at Carnival Mobile. Prior to joining Carnival’s leadership team, Robbie worked at Zynga, where he managed the wildly-popular social game, FarmVille, focusing on user behavior, game improvements, and monetization. A McKinsey alum, Robbie acts as a strategic consultant to help our customers drive more success from their mobile apps through smarter engagement and portfolio management. Robbie holds an MBA from Haas School of Business at the University of California, Berkeley, and moonlights as a Les Mills fitness professional.
  • How mobile is disrupting retail “How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually and then suddenly.” – Ernest Hemingway, The Sun Also Rises Sometimes predicting the future isn’t all that hard. You don’t need a Gartner report to know that commerce is increasingly online, increasingly mobile, and a trend that shows no signs of abating. Internet […] No responses June 30, 2015
  • How to differentiate your mobile agency From specialized shops like Mokriya, PaperKite and Vogey, to digital powerhouses like Digitas, there are thousands of agencies across the globe all vying for new app business. Although every company wants to be different, among a pool of thousands, it’s difficult to get noticed, let alone be remembered. Before launching our mobile marketing automation platform, […] One response June 25, 2015
  • 5 tactics for winning a mobile app pitch It’s hard enough to build a great mobile app. But pitching the business is its own unique challenge–with time, money and focus all at stake. To help mobile agencies navigate the tricky waters of new business and polish their sales skills, we’ve compiled five proven tactics that win more pitches, faster. 1. Understand the client’s […] 2 responses May 29, 2015
  • Why moments are the secret to designing great branded mobile apps Rule #1: Design for a moment of need This is part 1 in a series on designing great mobile apps.  Make sure to check out parts 2 & 3! The best apps are those that are designed to shine in a specific moment of need. Unlike websites or billboards, which facilitate multiple use cases and […] 2 responses February 2, 2015
  • How Oreo created the #1 app in the App Store Driving brand equity for America’s Favorite Cookie   Oreo is a beloved brand with a track record of success. Rightfully dubbed America’s Favorite Cookie, Oreo is the best-selling cookie in the world, with more than 95 million cookies are sold across 100+ countries each day.   Advertising has played a fundamental role in Oreo’s massive […] 3 responses February 1, 2015
  • The mobile metrics that matter What are the right metrics to measure on mobile? It’s an old cliche that what gets measured gets managed. Data lies at the heart of modern marketing, and if you’re tracking the wrong numbers there’s no way you can expect to deliver great results. Why it’s wrong to focus on downloads Measurement of mobile app […] No responses January 30, 2015
  • Core loop: the must have feature for every mobile app Rule # 3: Sweat the core loop This is part 3 in our series on creating a killer mobile app. And, in case you missed, here’s part 1 and part 2. A core loop is what makes a game fun The core loop is the single most important part of a mobile game. A set […] No responses January 30, 2015
  • A great mobile app manages you (not the other way around)! Rule #2: Make the app proactive This is part 2 of our series on great mobile apps. Missed part 1? Read it here. An app is only great if people use it To get ROI from a mobile app, marketers need to not only get people to download the app, but get users to make it […] No responses January 30, 2015
  • Why 90% of branded apps have fewer than 10K downloads Apps are winning, but not yet for most brands Smartphone users spend almost 90% of their time on devices using mobile apps. Apps offer an incredible opportunity for brands to connect with customers. They can boost brand recognition and drive sales – in-app, in-store or online. However, many apps fail; especially branded ones. In fact, […] One response January 30, 2015