Daniele Bernardi
  • PRODUCT UPDATE: All New Message Compose With mobile dominating as the device of choice for the majority of consumers, it’s never been more important for mobile marketers to capture and engage the attention of their audiences through apps. But brands who were early to the mobile market no longer have a stellar advantage; virtually all of the world’s best, biggest and […] No responses August 1, 2017
  • 3 Ways Your Company’s App Can Drive In-store Purchases In 2011, 35% of Americans reportedly owned a smartphone of some kind, but by the end of 2016 that number skyrocketed to nearly 80%. Americans over the age of 50, the low-income population, and — of course — younger generations are now all mobile enabled. As the mobile marketing automation platform of choice for brands […] No responses June 20, 2017
  • PRODUCT UPDATE: Auto-Event Attribution & Influenced Opens We are excited to announce our new Auto-Event Attribution. This new feature automatically attributes events and conversions directly from every push notification you send, without any additional effort.   We have also enhanced our Message Performance Analytics to include Influenced Opens, which provides a breakdown of both direct and indirect app opens as a result […] No responses May 12, 2017